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January 2009, News from Optimum Choices, LLC
Welcome to the monthly e-newsletter from Russell Louie and Margaret Auld-Louie at Optimum Choices. This newsletter is sent to the friends and customers of Russell & Margaret as well as people who signed up for a drawing at our booth at a fair or event. If you wish to unsubscribe, see the bottom of this e-mail for instructions. To receive this newsletter in your e-mail, click here.
January Sale
Oil of the Month
Dosage Deception
Contact us


January Sale

New Year's Sale

BSF-f2 Starter PackWith New Year's resolutions abounding, we want to help you keep yours, for you and your pet. To help you stay on the holistic path, with every three bottle Starter Pack or Three Pack purchased, you are eligible for 25% off any one fourth-bottle of your choice (any BP or BSF product, any size). This is a great way to get another bottle for your pet or buy an introductory bottle for a relative or friend. Keep the fourth bottle for yourself, to help you through these uncertain economic times.

BioPreparation Starter PackFor a limited time, type in "THREE25%" in our shopping cart (in the Special Instructions box on the second page) or mention it in your phone order or e-mail. Please also type in which product and formula you would like the 25% discount on (for example, BSF-f2 60-capsules or BSF-f3 180-capsules or BP-F3+). Your discount will not show up in the shopping cart total (or receipt) but will be taken before your credit card is charged. This sale is only offered to our customers who read our monthly e-newsletter and not available to the general public. Sale good through February 28, 2009. Sale may be discontinued at any time without further notice. This is our way of saying thank you to our clients for their loyalty and please don't neglect your health in these "interesting times".


Oil of the month
by Russell Louie

Who among us could NOT use more abundance in these uncertain economic times?

Abundance (#3300, 15 ml)  

$36.51 Customer
$32.13 Preferred Customer
$27.75 Distributor

Do you want to increase your abundance and success? Abundance oil blend enhances the frequency of the energy field that surrounds us through stimulation of the somatides. Somatides transmit frequency from the cells to the environment when stimulated through fragrance and thoughts. This frequency creates the "law of attraction," a harmonic magnetic energy field around oneself. When focusing on issues of abundance and inhaling this oil, a memory link to the RNA template is created where memory is blueprinted and permanently transcribed.


Myrrh (Commiphora myrrha) possessed the frequency of wealth according to legends and is referenced throughout the Old and New Testaments ("A bundle of myrrh is my well-beloved unto me..." Song of Solomon 1:13). It was also part of a formula the Lord gave to Moses (Exodus 30:22-27). It was used traditionally in the royal palaces by the queens during pregnancy and birthing.

Cinnamon Bark (Cinnamomum verum) is the oil of wealth from the Orient and part of the formula the Lord gave to Moses (Exodus 30:22-27). It was regarded by the emperors of China and India to have great value; their wealth was measured by the amount of oil they possessed. It was believed to attract wealth and abundance.

Frankincense (Boswellia carteri) was valued more than gold during ancient times, and only those with great wealth and abundance possessed it. It is considered a holy anointing oil in the Middle East and has been used in religious ceremonies for thousands of years. Frankincense contains sesquiterpenes which stimulate and elevate the mind, overcoming stress and despair.

Patchouli (Pogostemon cablin) is used by East Indians to fragrance their clothing and homes to
attract abundance. Legends say that patchouli represented money and those who possessed it
were considered wealthy. Orange (Citrus sinensis) brings joy, peace, and happiness to those who possess it.

Clove (Syzygium aromaticum) is an oil from the Orient associated with great abundance; those who possessed it were considered wealthy.

Ginger (Zingiber officinale) was highly prized in ancient times. It amplifies the law of attraction.

Spruce (Picea mariana) was traditionally believed to possess the frequency of prosperity.


Dilute 1 part essential oil to 1 part vegetable oil. Possible sun/skin sensitivity. Diffuse, directly inhale, or add 2-4 drops to bath water. Apply 1 to 2 drops over heart, on wrists, neck, and temples. Put 2 drops on a wet cloth and put in clothes dryer. Put 4-8 drops on a cotton ball and locate on vents. Use ReleaseTM first to release emotions that prevent us from receiving abundance. Follow with Acceptance, EnvisionTM, Into the FutureTM, Joy, Magnify Your PurposeTM, MotivationTM, ValorTM, or Live with PassionTM.

©2005 Essential Science Publishing. The information in this article is from the Essential Oils Desk Reference, which can be ordered from: Essential Science Publishing, 1216 South 1580 West, Orem, Utah 84058, (800) 336-6308, www.essentialscience.net.


In January 2007, I decided I was tired of operating a no-profit company. I took out my partially opened bottle of Abundance and started to put a dot of oil on every package I mailed out. By January 2008, I tripled the amount of new monthly customers, almost doubled the total number of monthly sales and more than doubled our monthly income from January 2007. Our website traffic increased from around 3,000 hits per day to 6,000 hits/day by January 2008. But that's not the most amazing statistic. From January 2007 through January 2008, I mailed out over 1,000 packages all using the same partially opened (estimated at 2/3 full) bottle of Abundance. That one bottle of Abundance kept lasting and lasting and lasting and finally lived up to its name. Nov. 2007, Jan. 2008 and Feb. 2008 were the first three profitable months in my company's 6 year history. Now I need a second bottle of Abundance.

Our abundance continues: Our December 2008 revenues were 175% greater than December 2007. We experienced 150% growth in 2008 over 2007, in spite of the "official" recession beginning in December 2007.
R. Louie

Click here to order on our Young Living World Essential Oils website. Click on Product Catalog, then pull down the menus Essential Oils/Blends A-M to find Abundance, or call us at (303) 271-1649 or (866) 305-2306 (toll-free).

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.



Dosage Deception
by Russell Louie
When scientists seek to determine the exact dosage of a nutrient needed, they do so in controlled studies. For example, if they wanted to determine the Minimum Daily Requirement (MDR) or Recommended Dietary Allowance (RDA) of Vitamin C, they would subject participants to varying doses of a Vitamin C supplement, while keeping all other variables (e.g., other vitamins, food, medicine) constant. They would use isolated Vitamin C (ascorbic acid) and most often from a synthetic source (cheaper and purer). When their analysis comes back that 75-90 mg. are needed, everyone jumps on the bandwagon and looks for Vitamin C supplements that contain a minimum of 75 mg. Of course, if a supplement contains more (i.e., 90+ mg), then it must be better and those that do not contain at least 75 mg. are inferior. Is this logic and comparison valid? From our holistic viewpoint, we say NO. The results of the above study would only be valid if one were to get their Vitamin C source through the exact isolated Vitamin C supplement (most likely synthetic) used in the study. Here's why the above dosage recommendations are an unintended deception.

Recent studies show the body absorbs and utilizes only 20-25% of isolated vitamins and supplements it ingests. When the source is not an isolated vitamin or supplement but a whole food product, this absorption and utilization rate increases to 90-95%. The reason is, Nature did not intend for us to eat isolated vitamins or supplements but whole foods. Modern research shows Vitamin C needs rutin, bioflavanoids, Vitamin E, selenium and zinc to work properly. But what other complementary vitamins, minerals, amino acids and enzymes are needed to make Vitamin C work that scientists have not yet discovered? So, when one takes an isolated Vitamin C tablet (pure ascorbic acid) to boost their immune system when one has a cold, the body has to search out and even rob the rest of the dietary food and body for these complementary nutrients to make the supplemental ascorbic acid work properly. This is why one has to take a high therapeutic dosage (e.g., 2,000-5,000 mg) of Vitamin C to get results. So, when the minimum needed is 75-90 mg and one takes a supplement with a therapeutic dosage of 2,000 mg of Vitamin C, one gets a false sense of security that all the Vitamin C is being absorbed and utilized and all is well in the body.

When a healthcare practitioner tells you your body needs a therapeutic dosage of 800 IU of Vitamin E or 2,000 mg of vitamin C, they are talking about the dosage from an isolated supplement NOT a whole food product (like BioSuperfood or BioPreparation). One cannot compare the dosage requirements determined in a laboratory for an isolated supplement to consuming whole food nutrients in the real world. This is like comparing apples to oranges and asking which is better. BioSuperfood/ BioPreparation are NOT supplements, therefore one's previous experience and results with supplements cannot be used in comparing BSF/BP. A paradigm shift must occur in order to be able to appreciate a revolutionary product, like BioSuperfood. Drugs and almost all supplements, consist of extracts and high concentrations of just active ingredients. The advantages are quick results and temporary elimination of symptoms. The disadvantages are potential side effects, a dependency on the product and never taking care of the original cause of the symptom or disease. Go to our whole foods and Vitamin C web pages for more details on this new concept.

I proved this to myself by taking a time-released, megadose 2,000 mg Vitamin C tablet and a whole food Vitamin C product made from rose hips and acerola cherries (Vitamin C=250 mg) to my chiropractor when I had a cold or flu. Through nutritional testing the chiropractor determined the 2,000 mg supplement would help me recover from the cold or flu but the 250 mg whole food tablet would do just as well or better. So, a Vitamin C supplement of 2,000 mg is not necessarily better than a whole food product containing 250 mg of Vitamin C. The same holistic logic can be applied to the supplemental dosage requirements for Vitamin B complex, Vitamin E, Vitamin D, Omega oils, calcium, iron, etc.

These prestigious medical sources actually agree with our holistic philosophy on using whole foods (and whole food products) rather than supplements.

  • To reduce cancer risk, the best advice presently is to consume antioxidants through food sources, rather than supplements. (“Common Questions About Diet and Cancer,” American Cancer Society)
  • “…there are insufficient data to justify an alteration in public health policy from one that emphasizes food and diet to one that emphasizes nutrient supplements. (“Essential Nutrients: Food or Supplements?” Journal of the American Medical Association, 2005;294:351-358)

So, instead of comparing dosages in milligrams of supplements versus whole food products, like BioPreparation and BioSuperfood, one needs to compare benefits to determine which is better. Ask yourself the following questions:

  1. Did my symptoms go away and stay away after I discontinued the (isolated supplement or whole food product) pill?
  2. Are there any potential side effects?
  3. Can I decrease the dosage after my body totally heals?
  4. Is the original cause of the symptom/disease gone or did I just suppress the symptoms and just have it migrate to a different part of my body?

STOP supplementing the symptoms and holistically boost up ALL the body's systems, balance ALL the glands and organs and experience true holistic health, not just the absence of disease. Wake up the body's natural ability to heal and watch the symptoms disappear. Make a quantum leap in holistic health and experience a new paradigm in wellness!

BioPreparation and BioSuperfood are not supplements (technically it is a whole food product) but are truly a holistic revolution. BioPreparation/BioSuperfood are Nature's vitamin chest in a capsule (literally containing over 5,000 individual nutrients). Save money, buy fewer supplements and simplify your life. No doctor or vet exam is needed, no expensive diagnostic (lab) tests are done and no health insurance required. BioPreparation has even saved the lives of pets when a vet could not determine why the pet was dying or make an "official" diagnosis.

BioSuperfood for people   BioPreparation for pets

One must practice true holistic health every day and not just take whole food products (or supplements) when one has symptoms. STOP supplementing the symptoms and holistically boost up ALL the body's systems, balance ALL the glands and organs and experience true holistic health, not just the absence of disease. Wake up the body's natural ability to heal and watch the symptoms disappear. Make a quantum leap in holistic health and experience a new paradigm in wellness!




Contact us            About us Click for the fountain of youth for your pet


General Information: Russell@OptimumChoices.com
Webmaster: Webmaster@OptimumChoices.com
Newsletter Editor, Russell Louie: Editor@OptimumChoices.com


866-305-2306 (toll-free)
Normal office hours are 11:00 AM – 7:00 PM Mountain Time (U.S.). If you would like a return call outside those hours, please specify what days and times are best.

Location (call first for appointment)

416 Plateau Pky
Golden, CO 80403-1533

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