1. In the new capsule format of 180-capsule bottles (after the former 250-capsule bottles run out), there will be 4700 mg more algae powder per bottle. That's 25 additional capsules based on the 250-capsule bottle (190 mg capsules). So, with more capsules per bottle the price needs to increase. Each 180-capsule bottle (actually comes in a larger bottle, 290 mg capsules) will last longer, assuming you keep the same algae powder (not capsule) dosage.

2. Many people ask, "How do we know your algae is safe?" Many media outlets report blue-green algae to have 'blooms' of toxic cyanobacteria or microcystis aeruginosa . Many wild grown algae sources are contaminated. Other manufacturers only spot check (e.g., once per month, random batch sampling) their algae for toxins. With the granting of Health Canada's license (our FDA equivalent) every batch of algae must now be tested. Testing cost $15-20,000 per batch. So, with the increase in quality assurance comes the increase in manufacturer's cost. We feel confident in saying BP/BSF will never contain toxic ingredients such as bacteria, herbicides, pesticides, heavy metals and other contaminants that have been found in other algae products. Based on the manufacturer's increased costs, comes a quality assurance guarantee that no other algae manufacturer can beat.

3. The Canadian exchange rate used to be $0.77 CD=$1.00 USD. Today it is $0.99 CD=$1.00 USD. Because the product is manufactured in Canada, our U.S. consumer price is effected by the balance of trade and weakness of the U.S. Dollar. This adjustment in exchange rate is simply a fact of our global economy and not a price increase.

4. The cost of gasoline has gone up and so has shipping cost. Most shippers now add a fuel surcharge to every shipment. All businesses are feeling this pinch and now it must be passed on to the consumer. Businesses do not like to do this (and some absorb the cost as long as possible) but these are the realities of staying in business.

HINTS to stretch your BioPreparation algae powder: Remember, one can obtain maximum benefits by opening up the capsules and sprinkling the algae powder on the animal's food rather than just giving the whole capsule. You'll need less algae powder and give your pet more health benefits. Also, one can obtain more benefits by spreading the total daily dosage out equally over the day's meal. For instance, instead of giving two capsules in the morning, try 1/2 capsule mixed into the food in the morning, afternoon and dinner for only 1.5 capsules per day. That will save 1/2 capsule per day per animal. Some customers open up the capsules and measure each dosage with small measuring spoons (i.e., nip, smidgen, pinch and dash) available at kitchen/household stores.

At the time of purchase you will receive the Aqua Dome Drinking Water Appliance with one replacement filter included. Five replacement filter coupons will be sent to you to redeem within the time indicated on the coupon.