BioSuperfood (BSF) and BioPreparation (BP) Price Increase

Effective November 1, 2007 the manufacturer, BioNutrition/BioAge, changed the capsule size of BioSuperfood and increased the price of all BioSuperfood and BioPreparation formulas as follows. 

To help our customers enjoy the benefits of this amazing holistic whole food product at the lowest possible price, Optimum Choices has decided not to increase our prices until December 1, 2007. You can benefit from this SALE by ordering now at the current lower prices until December 1, 2007. If you like the smaller capsules of BioSuperfood (250 capsules/bottle, 190 mg/capsule) order now before our stock is depleted. Remember, research shows one can get more benefits by taking smaller frequent doses (e.g., two capsules three times per day with meals) rather than one or two large doses per day (e.g., six capsules once per day or three capsules twice per day).

The price increase was necessitated by two factors The first, is the reality of the U.S./Canadian exchange rate. As of 11/06/2007, $1.00 Canadian Dollar (CAD) = $1.06967 US Dollar (USD). The second, is the granting of Health Canada (Canadian equivalent of our F.D.A.) licensing and the greater cost of GMP (Good Manufacturing Practices) requirements. In order to obtain and maintain the right to use a NPN (Natural Product Number) granted by Health Canada, Good Manufacturing Practices for natural health products must be employed to ensure product safety and quality. This requires that appropriate standards and practices regarding product manufacture, storage, handling and distribution of natural health products be met. The provisions cover: specifications (product), premises, equipment, personnel, sanitation program, operations, quality assurance, stability, records, sterile products, lot or batch samples, and recall reporting. This means EVERY batch of algae must be tested and approved unlike some manufacturers which randomly test batches or test only on a weekly or monthly basis. You can be assured your BioSuperfood and BioPreparation meet the highest quality standards and are free of bacteria, herbicides, pesticides, heavy metals, synthetic fertilizers, antibiotics, growth hormones, feed additives and other contaminants. Read about the dangers of toxic algae and how Dr. Kiriac, of BioNutrition, avoids all these dangers of wild-grown algae and discovered how to maximize the nutrients in his bio-algae concentrates over generic store-bought algae and Spirulina products.

In order to maintain Health Canada NPN licensing, all new batches of BioSuperfood must reflect the exact specifications of the granted licenses. The application for licensing started in 2004 had specified a capsule size of 290 mg and a bottle quantity of 180 capsules. After a long waiting period, the NPN licenses were finally granted based on this bottle size and capsule format in January 2007. Therefore, all future batches of bottles must be identical to the size specified in the application granted. In other words, the bottle must contain 180 capsules instead of the current 250 and the capsule size must be the larger size of 290 mg in contrast to the current size of 190 mg. This change in capsule format must be done in order to stay in compliance with Health Canada's granted license. The new 180-capsule format will actually contain 52.2 grams of algae powder per bottle instead of 47.5 grams as in the 250-capsule bottle. This is a gain of 4.7 grams or 25 additional capsules (190 mg size). So, the price increase is also accompanied by a corresponding increase in amount of algae powder in each bottle.

With this new 290 mg size, we suggest one maintains the same frequency of intakes per day while there exist the opportunity to split a capsule in two or three intakes of 100 mg or 145 mg. The BioPreparation capsule size and quantity per bottle are not subject to this licensing and thus will not change at this time.

Click here to read the official manufacturer's letter of price increase and format change.

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