Founded in 2002, to help people and pets with
their health challenges using an integrated approach of "wholistic" methods and
conventional healthcare. Our basic philosophy is do whatever is needed
use whatever works for the individual (human or animal) to help them
resolve their health challenges permanently (not just the absence of symptoms).
Our preference is to start with whole food nutrition
(that is, diet and whole food
products) to see if we can
wake up the body's natural ability to heal and
NOT supplement the symptoms. Join us in our journey towards Freedom
Mikki was a black cat for Halloween.
To educate others on
their holistic options for people and pets
so they can achieve Freedom From Illness.
Even though Optimum Choices, LLC is the
largest independent, Internet distributor of BioPreparation and
ALPHA-G in the world, we are still
a small business. We are family-owned and still small enough to
personal customer service. We do not give you the corporate
Once your order is in our system no
changes can be made.
We cannot do that: it is against our
I am sorry that offer has expired.
We do not offer that option.
Instead, we train every customer service
agent to say:
Let me look at the individual
circumstances and see what I can do for you.
Let me ask the owners if we can
accommodate your special request.
I see you are a good returning
customer: I will make an exception to thank you for your loyalty.
Since this is an emergency, let me
see if we have a faster shipping option to help you save your pet.
We know you love your pet like a
member of your family. Let me see what I can do to accommodate your
Russell explains how we consider our pets as members
of our family (furry children) on the YouTube channel:
as a "Wholistic" Scientist," is the world's leading expert on the use of
the revolutionary holisticbio-algae concentrates
product, BioPreparation on animals (other than
Kiriac, BioNutrition—the manufacturer and Dr. Roland Thomas, BioAge,
Inc.—its agent). Russell is a wholistic scientist combining his 65+
years of holistic living experience, his Bachelors of Science
degree in geophysical engineering and his 15 years (since 2002) of experience using BioPreparation and
in our "wholistic" practice. Russell also practices
therapeutic-grade essential oils for boosting the body's immune system,
reducing stress and pain,
emotional clearing, releasing
mental blocks, facilitating mid-life transitions ("mid-life crisis") and
maintaining mental clarity. He has completed Level 1 and 2 aromatherapy
training courses from
Living Essential Oils. Russell is a certified Reiki Master. His education
includes a B.S. degree in geophysical engineering from the Colorado
School of Mines (1974). He served as executive director, teacher and
minister of the Creative Light Center from 1987-2000. He has offered
essential oils and
He has taught Natural Pet Care workshops in Denver. He has studied
spirituality and holistic health for over 45 years. He synthesizes his
scientific background with his knowledge of healing to create optimum
holistic health. He has been a regular guest on several
radio shows, published a regular column in
Dogs & Cats Colorado Style magazine and written many holistic articles on the
Russell was born into a
wholistic family and has lived a holistic lifestyle for 65+ years.
His mother worked for the Atomic Energy Commission as a biologist before
he was born. With her knowledge of radiation effects and how drugs
interact with the body, she was determined to raise her family in a
natural way. The word "holistic" was not even used yet. People back then
were always questioning why we ate "that hippie diet" or "rabbit food."
His mother was known as the "Herb Lady of Hempstead." She was reading
books by Adele Davis, Dr. Carleton Fredericks, Rachel Carson and Rodale
long before they were fashionable. People from Manhattan and all over
Long Island came to see her for her knowledge of herbs, kinesiology,
polarity treatments, nutrition, essential oils and holistic supplements
(e.g., Standard Process, Dr. Christopher's
Herbalife). Russell's mother was the largest Standard Process
distributor in Nassau County on Long Island. Russell combines his inborn
knowledge of holistic living with his scientific and research ability as
a geophysicist to sort through the marketing hype to determine what
is really holistic. Rather than just taking supplements to hide or
suppress the symptoms, he is interested in total and permanent
wellness — Freedom From Illness.
graduated from the Lang Institute for Canine Massage, LLC in Loveland,
Colorado, which offers a 682-hour course of study in dog massage. Her
other education includes a B.A. degree in biology from Colorado College and a
Master of Telecommunications from the University of Denver. She served
as minister, teacher and co-director of the Creative Light Center from
1988-2000. She has practiced and taught Therapeutic Touch energy healing
since 1987 and is a certified Reiki Master/Teacher and Reiki animal
practitioner. She has studied spirituality and
holistic health for 30 years. Her areas of special interest include
natural animal care,
writing and Jungian psychology. She
has also taught Natural Pet Care workshops in Denver.
Margaret was born a highly
sensitive person (HSP). She found many holistic therapies and options to
be too harsh on her body. Her experience with Multiple Chemical
Sensitivities (MCS) and Environmental
Illness (EI) stimulated her to study holistic health to find
holistic options she could tolerate. She enjoys researching and writing
about topics related to holistic health and personal growth.
and International Association of Reiki ProfessionalsSM
are trademarks and service marks duly licensed to International Association of
Reiki Professionals LLC, and use of them is by permission of the licensee.
Nothing on this website has been evaluated by the FDA. This information
is not intended to diagnose, treat, cure or prevent any disease. Please
see a qualified healthcare practitioner for any disease or illness.