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News from Optimum Choices, LLC

February 2005

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Current news
Oil of the month
Benefits of aromatherapy
Upcoming classes
Book of the month
Contact us

Current news

Adoption Opportunity

Sydney is the Misha May Foundation's current rescue dog waiting for a forever home. She is a 10-month-old spayed female German Shepherd mix, house-trained and walks well on a leash. She likes other dogs and is ready to be your Cutie Pie. She is already enrolled in a holistic dog training class taught by Lorraine May of A Dog's Choice Holistic Training. For more information on Sydney, contact Lorraine at the Misha May Foundation at info@MishaMayFoundation.org or (303) 239-0382.

Oil of the month

ART Skin Care System — NEW from Young Living Essential Oils

This is a revolutionary product just released by Young Living. A superior concept in skin restoration, Young Living's Age Refining Technology helps you achieve noticeably younger-looking skin by diminishing the visible signs of aging through a superior blend of high-quality ingredients and cutting-edge technology that greatly improve skin texture and appearance. Young Living's theory of DNA renewal and collagen regeneration enhance your natural ability to replenish skin and reduce fine lines and wrinkles by increasing the elasticity and thickness of the skin—revealing a fresher, healthier and more radiant complexion. Age Refining Technology is the art and science of skin care.

To order online, go to: http://oc-yleo.YoungLivingWorld.com.

Benefits of aromatherapy

by Russell Louie

Releasing blocks with aromatherapy

Have you tried using aromatherapy to help you overcome blocks and obstacles? Essential oils work on all levels of the body-physical, emotional, mental, and spiritual bodies. An aromatherapy session begins with an assessment regarding the current status of the physical, emotional, and mental bodies and any other health challenges present. Priorities are discussed and then a plan of action using several essential oils or blends is mutually decided on for optimum results.

Some applications include:

  • Inhalation throughout the day
  • Massage (Raindrop Technique)
  • Soaking in the bath
  • Diffusing in the air
  • Acupressure & reflexology points
  • Topical application on distressed area
  • Integration with meditation or other therapies

I have personally used the essential oil blends of Clarity, Brain Power, Acceptance, Awaken, Dream Catcher, Forgiveness, Release, Surrender, Gratitude, Believe, Grounding, Inner Child, Into the Future, Magnify Your Purpose, Motivation, Live with Passion, and Abundance as I progressed through my mid-life transition. I am now on my sixth (or is that seventh) career. Are you experiencing...

  • Lack of abundance
  • Stuck in an old job
  • Blocks in manifesting your dream
  • Inability to make a career transition
  • Repeating the same relationship patterns

Perhaps there is an emotional component that needs to be released first. Aromatherapy sessions can include either an auricular technique where oils are applied on the acupressure points of the ear or topical application of oils on the energy centers of the body (feet and torso) accompanied with a short meditation. Once the emotional pattern is released the rest of the body can be brought into harmony. Contact Russell Louie for a personal aromatherapy session (prices start at $50/session for a one hour consultation) at (303) 271-1649 or Russell@OptimumChoices.com. Russell is also a Reiki Master and can combine Reiki energy with the aromatherapy session if requested.

How do essential oils help with emotional issues?

The connection between emotional stress and illness has long been established. But we are just beginning to understand the role of childhood events, past emotional trauma, and present negative emotional patterns on the rest of our lives. It was only recently (1989, New York Medical University) that scientists discovered the role of the amygdala gland in storing and releasing emotional trauma. Studies at New York Medical University proved this gland does not respond to sight, sound or touch but does respond through the sense of smell. Since the amygdala gland is sensitive to scents, aromas can be used to effect the release of old emotional traumas and patterns. Through our scents we now have a way to release stored emotional trauma.

How have essential oils been used historically?

Essential Oils are literally humanity’s first medicine kit:

  • An oil distiller over 6,500 years old was found in Pakistan.
  • As early as 4500 BC, written records show substances with aromatic properties were used for medicinal and religious purposes.
  • The Egyptian architect, Imhotep, around 2700 BC, was credited with using herbs, oils and aromatic plants for medicinal purposes.

A sacred room in the Temple of Isis portrayed a ritual called, “Cleansing the Flesh and Blood of Evil Deities.” The Egyptians believed a soul could not move on to its afterlife if it held emotional baggage. King Tut’s tomb contained alabaster jars enough to hold 350 liters of oil. Robbers chose to steal the oils first over all the other gold treasures.

There are over 180 references to aromatics, oils and ointments in the Bible. Moses used hyssop branches and lamb’s blood to ward off the plague. Traditionally, Hyssop is known for its antiseptic and anti-infectious properties. The three wise men presented the Christ child with gifts of Frankincense and Myrrh.

During the Middle Ages, a group of spice merchants robbed dead corpses. The “thieves” used a blend of Clove, Cinnamon, Lemon, Eucalyptus and other oils to protect them from the Black Plague.

Modern day usage of Essential Oils began when a French physician used them in hospitals during World War I for their antibacterial and wound-healing properties. Dr René-Maurice Gattefossé, a French cosmetic chemist, is considered the father of Aromatherapy. In 1910, he was burned in a laboratory explosion. Dr Gattefossé said that, “both my hands were covered with rapidly developing gas gangrene.” He further stated, “just one rinse with Lavender essence stopped the gasification of the tissue.”

Another French doctor, Dr Valnet, used therapeutic grade Essential Oils in China during World War II to counteract infections. Two of Dr Valnet’s students expanded his work in the early 1960s by clinically investigating the anti-viral, anti-bacterial, anti-fungal, and antiseptic properties in therapeutic grade Essential Oils.

For more information on essential oils or to order online, go to www.optimumchoices.com/essential_oils.htm.

Upcoming classes

Beyond Aromatherapy: The Wonderful World of Essential Oils, Saturday, February 12th, 2:00-6:00

Ancient Egyptians used essential oils for medicinal purposes and to cleanse the emotional body. During the Middle Ages thieves used essential oils to avoid the plague. Come join us as we rediscover the therapeutic uses of essential oils including: fighting colds & viruses, relieving stress & pain, releasing emotions, safe use on animals, and other everyday uses in addition to how to include oils in your healthcare practice. Participants will have the opportunity to sample over 100 essential oils. A FREE bottle of therapeutic essential oil is included.

For more information, click on the link above. To register call Journey Books at (303) 239-0382.

Add Years to your Pet's Life with Natural Pet Care, Saturday, February 26th, 2005

Improve and maintain your pet’s health naturally! This workshop will show pet owners how they can play an active role in extending the life expectancy of their pets through optimum nutrition and complementary wellness therapies. We will present many natural options for pet owners with an emphasis on nutrition, including how to do a raw food diet. Participants are invited to bring their pet food package labels for a free analysis and to receive recommendations for necessary diet modifications.

Add Years to Your Pet’s Life will cover topics on how to:

  • Design an optimum nutrition program for your pets
  • Avoid the dangers of today’s pet fast-food diets
  • Properly read pet food package labels
  • Boost your pet’s immune system with holistic supplements

Since the 1950s, life expectancies of our pets have dramatically decreased and our pets are now commonly suffering from the degenerative diseases of humans such as cancer, diabetes, heart disease, arthritis, and kidney disease. Due to mainstream commercial brand pet food diets that have significantly decreased in nutritional value and have become far removed from what Mother Nature intended our pets to eat, pet owners are faced with new challenges in making sure their pets are receiving the best nutrition possible. Optimum Choices teaches pet nutrition from the perspective of what Mother Nature designed our pets to eat, not what popular pet food manufacturers promote.

For more information, click on the link above. To register, call Optimum Choices at (303) 271-1649.

Using the Tao in Business, Sunday, March 20, 1:30-6:30

  • Do you have an unsolvable problem at work?
  • Are you unsuccessfully trying to change careers or make a mid-life transition?
  • Have you started your own business but have not manifested your dreams yet?

Get rid of all these blocks and be in the Universal flow by practicing the Tao in business. A tennis player can be good with just a forehand. But a master tennis player also has a good backhand. Those who aren't at least exposed to or consider the Tao (or some other Eastern philosophy) are playing the game of life without a backhand. It's like a football team that has a great passing game but no running game. The football team can be good but never a champion. Join us in becoming a master of life by learning how to use the Tao in your business, professional and personal lives. Come learn with others how to use the Tao to live in harmony with the Universe.

For more information, click on the link above. To register call Journey Books at (303) 239-0382.

Book of the month

Essential Oils Desk Reference, 3rd Edition

Publisher: Essential Science Publishing

Click picture to order from publisher


This is one of the most complete reference books on essential oils. Now in its third edition with 60 more pages of new material, this is a powerful information source on the cultivation, distillation, chemistry, safety and use of therapeutic-grade essential oils. It is the product of many years of research by D. Gary Young and others, compiled into a single volume to provide a complete overview of the basics of essential oils and their health potentials. Includes:

  • a summary of Young Living products, including ingredients and application instructions for all singles, blends, supplements and personal care products
  • Information on essential oil history and early use during Biblical times
  • sections on essential oil chemistry and essential oil safety
  • explanations of the processes of cultivation and distillation of aromatic plants
  • cautions and concerns about essential oil quality and purity
  • chapters on cleansing and detoxification with essential oils
  • a 130-page reference chapter for over 320 health conditions, including descriptions, symptoms, recipes using recommended oils and blends and application instructions, with extensive cross-referencing to related topics

Whether you are a beginner or a seasoned veteran with essential oils, this book will provide hundreds of new insights and application instructions for improving health and vitality for yourself and your family.

Contact us

Click here to give your pet
the fountain of youth today!


General Information: Russell@OptimumChoices.com
Webmaster: Webmaster@OptimumChoices.com
Newsletter Editor, Margaret Auld-Louie: Editor@OptimumChoices.com


866-305-2306 (toll-free)

Location (call first for appointment)

416 Plateau Pky
Golden, CO 80403-1533

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