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100+ years holistic experience







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Healthy Choices for People and Pets

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Are you:

  • Taking multiple remedies
    with little to no results?

  • Taking an ever increasing amount of a supplement just to obtain the same results?

  • Spending a fortune on supplements and wish you could cut back without sacrificing your health?




Whole food products vs. supplements

Click video
for whole food product vs. supplement differences.

If you answered. YES, to any of the above questions, then you've come to the right website!
Save money buying supplements

BioSuperfood   BioPreparation

Freedom From Illness introduction

Russell's video introduces
Freedom From Illness


Out of the ashes of Chernobyl comes the world's most revolutionary "wholistic" discovery.


Optimum Choices is a trusted (founded 2002) holistic resource for people and pets, specializing in holistic pet needs. Let Optimum Choices’ 100+ years of wholistic experience help you make the right choices for your family (including 4-legged, furry children). Many of the myths about pet nutrition are debunked by our years of experience and research. Rather than offering natural, isolated supplements that just "fix" the symptoms, we focus on whole superfood products that balance the WHOLE body so you and your pets can achieve Freedom From Illness. Most supplements only correct a deficiency, have side effects and do nothing to balance the whole body. Our experience and research, insure you get world-class holistic products that work for both people and pets; backed by reliable manufacturers with proven track records.

Do not just take our word; here is what our clients say:

Cali-IMHA Gator-AIHA
I am so thankful I was introduced to your revolutionary, holistic bio-algae concentrates and for saving Cali’s life.

I owe it all to the bio-algae concentrates - it truly saved my dog’s life. Thank you so much.

—Zach & Gator


Canyon Animal Hospital

Baby Bear-mast cell cancer tumor

We had a cat that came to our hospital that had not eaten in 4 days. All lab tests and blood work were negative. Further examination found absolutely nothing wrong with the cat but it was still dying. I never figured out what was wrong with the cat but the owner was very thankful that bio-algae concentrates literally saved his cat’s life.

Dr. Michael King, DVM
Canyon Animal Hospital

Our German Shepherd mix had a mast cell cancer tumor on its paw. The vet partially removed the tumor and then we started giving bio-algae concentratesAfter ten weeks the tumor entirely disappeared and the hair had grown back. The vet gave him a clean bill of health and said, “No visible recurrence of tumor.”
Lorraine May

Hubie-Lipoma (fatty tumor)

Cairn Terrier

My two year old standard poodle, Hubie, started to develop fatty tumors (lipomas) under the skin. As Hubie got older, they continued to develop and they peaked in numbers at more than ten. Giving bio-algae concentrates over three months was enough to cause this final reduction in fatty tumors from over ten at its peak to just one small one now.
Macintosh was diagnosed with hemangiosarcoma and had surgery to remove the cancer tumor and spleen. He is enjoying life now, more than 68 months after the procedure and still doing well. He has outlived the vet's prognosis by over 17 times now. Thank you for helping Macintosh beat the cancer odds and giving him a new lease on life.


Nino & Robb

Rainbow (Beagle) & Roxie (Dachshund)

Nino is doing so well—his spirit and vitality are right back to where he was pre-diagnosis (IMHA). I truly attribute his success in healing to the  bio-algae concentrates. I feel blessed that he was able to rebound from his perilous (IMHA) condition. From the bottom of my heart, I send you my utmost gratitude. Nino’s return to health was the best Christmas present I have ever received.
—Robb Horen
Our Beagle was diagnosed with IMHA yesterday, she has not eaten in 3 days, I feel like I am watching her die right now. I am feeding her with a syringe and carrying her outside to potty. I started Rainbow on bio-algae concentrates and her blood count was 12. This morning's blood count is 39!!!!! within the normal range now.
Bio-algae concentrates
saved Rainbow's life, no doubt in our mind! She is doing absolutely great.

Does your pet have:

  • Tumors that you want to eliminate holistically?

  • An imbalanced thyroid, adrenal, pineal, pituitary or hypothalamus gland?

  • Discharge from the eyes and/or ears which no holistic remedy has resolved?

  • Symptoms that just won't go away no matter how many supplements
    you have tried?







Pets are family members too

Click video above. Pets are family members too!

If you answered. YES, to any of the above questions, then you've come to the right website!

New Website coming soon

Watch for our NEW website launching soon. More user-friendly, easier navigation menus, holistic blog, more efficient shopping cart and many more state-of-the-art web site features.


Mission Statement

To educate others on their holistic options for people and pets so they can achieve Freedom From Illness.


Contact Information:


General Information: info@OptimumChoices.com


(303) 271-1649
(866) 305-2306 (toll-free in U.S.)
Normal office hours are 11:00 AM – 7:00 PM Mountain Time
(U.S.)(-7.00 GMT), Monday-Friday. If you would like a return call outside those hours, please specify what days and times are best.

Location (call first for appointment):
416 Plateau Parkway
Golden, CO 80403-1533
We are an Internet-only, mail order company and do not offer local pick up of products (except for emergencies). Please visit one of the local retailers at:
Local BSF-BP Retailers
Russell_Margaret & MikkiWellness and holistic health have gone mainstream. There is so much marketing hype and "holistic" products, it is hard to know what is real and what really works. If one searches long enough, conflicting opinions abound. We share our 100+ years of combined holistic living experience and give you the facts, as we know them, so you can make an informed decision for you, your family and your pets. You and your pets deserve TOTAL wellness and Freedom From Illness!
  • Did you know taking isolated glucosamine supplements is not entirely holistic and may increases the risk of yeast flare-ups, blood sugar disorders and liver toxicity?
  • Did you know that taking enzymes of protease, lipase, amylase and lactase is not entirely holistic and may in the long-term use leave a "lazy" pancreas?
  • Did you know that just because the label says "100% pure essential oils" that doesn't mean the entire bottle contains all essential oil by volume?

We have accumulated a wealth of knowledge regarding holistic options. Read our past newsletters for revealing studies and sorting through conflicting opinions. We only offer products and services that we have proven to ourselves are truly "wholistic" and have personally experienced in our totally "wholistic" lifestyle!


Holistic Gateway to Freedom From Illness

Click video for holistic gateway to
Freedom From Illness.




Pursue a career in canine massage
Member of International Association
of Animal Massage & Bodywork

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Nothing on this website has been evaluated by the FDA. This information is not intended to diagnose, treat, cure or prevent any disease. Please see a qualified healthcare practitioner for any disease or illness.
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