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  Optimum Choices

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100+ years holistic experience







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About Us

Company Owners

Founded in 2002, to help people and pets with their health challenges using an integrated approach of "wholistic" methods and conventional healthcare. Our basic philosophy is do whatever is needed and use whatever works for the individual (human or animal) to help them resolve their health challenges permanently (not just the absence of symptoms). Our preference is to start with whole food nutrition (that is, diet and whole food products) to see if we can wake up the body's natural ability to heal and NOT supplement the symptoms. Join us in our journey towards Freedom From Illness.


Halloween 2009

Mikki was a black cat for Halloween.

Mission Statement

To educate others on their holistic options for people and pets
so they can achieve Freedom From Illness.


Shop Small Businesses

Even though Optimum Choices, LLC is the largest independent, Internet distributor of BioPreparation and ALPHA-G in the world, we are still a small business. We are family-owned and still small enough to Shop Small SBSprovide personal customer service. We do not give you the corporate lines:

  • Once your order is in our system no changes can be made.
  • We cannot do that: it is against our policy.
  • I am sorry that offer has expired.
  • We do not offer that option.

Instead, we train every customer service agent to say:

  • Let me look at the individual circumstances and see what I can do for you.Shop Small SBS
  • Let me ask the owners if we can accommodate your special request.
  • I see you are a good returning customer: I will make an exception to thank you for your loyalty.
  • Since this is an emergency, let me see if we have a faster shipping option to help you save your pet.
  • We know you love your pet like a member of your family. Let me see what I can do to accommodate your special request.
Russell explains how we consider our pets as members of our family (furry children) on the YouTube channel:  >>>>

Click on video above

Pets are members
of our family

Beginnings of Holistic Pet Movement

Russell Louie

Russell in Maui (2002)Russell, as a "Wholistic" Scientist," is the world's leading expert on the use of the revolutionary holistic bio-algae concentrates product, BioPreparation on animals (other than Dr. Michael Kiriac, BioNutrition—the manufacturer and Dr. Roland Thomas, BioAge, Inc.—its agent). Russell is a wholistic scientist combining his 65+ years of holistic living experience, his Bachelors of Science degree in geophysical engineering and his 15 years (since 2002) of experience using BioPreparation and BioSuperfood in our "wholistic" practice. Russell also practices aromatherapy using therapeutic-grade essential oils for boosting the body's immune system, reducing stress and pain, emotional clearing, releasing mental blocks, facilitating mid-life transitions ("mid-life crisis") and maintaining mental clarity. He has completed Level 1 and 2 aromatherapy training courses from Young Living Essential Oils. Russell is a certified Reiki Master. His education includes a B.S. degree in geophysical engineering from the Colorado School of Mines (1974). He served as executive director, teacher and minister of the Creative Light Center from 1987-2000. He has offered classes in essential oils and Taoism through Journey Books.  He has taught Natural Pet Care workshops in Denver. He has studied spirituality and holistic health for over 45 years. He synthesizes his scientific background with his knowledge of healing to create optimum holistic health. He has been a regular guest on several radio shows, published a regular column in Dogs & Cats Colorado Style magazine and written many holistic articles on the Internet.

Russell was born into a wholistic family and has lived a holistic lifestyle for 65+ years. His mother worked for the Atomic Energy Commission as a biologist before he was born. With her knowledge of radiation effects and how drugs interact with the body, she was determined to raise her family in a natural way. The word "holistic" was not even used yet. People back then were always questioning why we ate "that hippie diet" or "rabbit food." His mother was known as the "Herb Lady of Hempstead." She was reading books by Adele Davis, Dr. Carleton Fredericks, Rachel Carson and Rodale long before they were fashionable. People from Manhattan and all over Long Island came to see her for her knowledge of herbs, kinesiology, polarity treatments, nutrition, essential oils and holistic supplements (e.g., Standard Process, Dr. Christopher's formulas, Herbalife). Russell's mother was the largest Standard Process distributor in Nassau County on Long Island. Russell combines his inborn knowledge of holistic living with his scientific and research ability as a geophysicist to sort through the marketing hype to determine what is really holistic. Rather than just taking supplements to hide or suppress the symptoms, he is interested in total and permanent wellnessFreedom From Illness.

In 2012, Russell had an accidental fall and sustained a concussion. The resulting mTBI (mild Traumatic Brain Injury) changed his life forever. His symptoms (headaches, extreme fatigue, forgetfulness, memory issues, high anxiety, depression, insomnia, inability to focus, easily distracted, easily startled by loud or sudden noises, PTSD, etc.) were so bad, he almost lost his Inernet company, house and possibly his marriage (according to medical statistics 70% of couple where one has a TBI separate). Through proper medical care, craniosacral therapy, osteopathic manipulation treatment, Cranial Release Treatment (CRT, )chiropractic adjustments, spinal decompression, lots of bodywork therapy/ massage, TBI therapy, occupational counseling and holistic nutrition, he is well on the road to recovery. His goal is to be 100% symptom-free someday.


Margaret Auld-Louie

Margaret in Maui (2002)Margaret graduated from the Lang Institute for Canine Massage, LLC in Loveland, Colorado, which offers a 682-hour course of study in dog massage. Her other education includes a B.A. degree in biology from Colorado College and a Master of Telecommunications from the University of Denver. She served as minister, teacher and co-director of the Creative Light Center from 1988-2000. She has practiced and taught Therapeutic Touch energy healing since 1987 and is a certified Reiki Master/Teacher and Reiki animal practitioner. She has studied spirituality and holistic health for 30 years. Her areas of special interest include nutrition, natural animal care, writing and Jungian psychology. She has also taught Natural Pet Care workshops in Denver.

Margaret was born a highly sensitive person (HSP). She found many holistic therapies and options to be too harsh on her body. Her experience with Multiple Chemical Sensitivities (MCS) and Environmental Illness (EI) stimulated her to study holistic health to find holistic options she could tolerate. She enjoys researching and writing about topics related to holistic health and personal growth.

SM and International Association of Reiki ProfessionalsSM are trademarks and service marks duly licensed to International Association of Reiki Professionals LLC, and use of them is by permission of the licensee.


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Optimum Choices, LLC     Copyright © 2021     Last modified: 04/10/21