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Freedom From Illness:

Optimum Choices

May 2020-Wholistic Tip of the Month
Welcome to the monthly Freedom From Illness wholistic tips newsletter from Russell Louie and Margaret Auld-Louie at Optimum Choices. To receive this newsletter by e-mail or to unsubscribe, see the footer at the very bottom.


May Sale

Do Masks Stop COVID-19 Coronavirus?
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New Website-please read
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Our NEW redesigned website will launch soon. More user-friendly, easier navigation menus, holistic blog, more efficient shopping cart and many more state-of-the-art web site features:

  1. When you order for the first time, you will be asked to [Register/Login] to create an account. Once your personal information is entered, our shopping cart will remember your data for future sales and all you have to do is Login.

  2. If you already know what product(s) you want, there will be a [Shop-Product] button on the home page for all our major products.

  3. The people and pet product lines will be segregated out for faster product information and easier buying.

  4. All our nutritional articles will be published in our holistic blog section for easy reference and keyword searches.

  5. Our home page will have a powerful [Search for Health Conditions or Products] box for locating holistic solutions quickly.

May Sale


Discount Code= 5BRAIN

Discover how to remain calm, hopeful and healthy in these uncertain times of a global pandemic, in our first May newsletter article. From now until next month's e-newsletter is published, get a 5% discount off your entire order. Enter "5BRAIN" (the number "5" and the word "BRAIN" with no spaces) in the Discount Coupon box in our shopping cart. 

You must press the green [Recalculate] button in the lower left corner of our shopping cart to see this discount calculated in your total. This discount may not be combined with our autoship, volume, referral bonus, professional or other discounts.

HINT: for maximum savings, order any Starter Pack (three bottles) of BioPreparation and BioSuperfood for a 5% discount AND in addition, get the 5% monthly discount above, for a total of 10% off the full retail price of a single bottle. No other discounts can be applied.

If you miss our monthly e-newsletters containing the current month's discount code, go to our home page and select the green [Newsletters] button in the center table. Then click the appropriate year and subsequent month buttons to view our current month's e-newsletter and "secret" discount code.


Do Masks Stop COVID-19 Coronavirus?
By Russell Louie

The great debate continues. Mask opponents say there is no conclusive scientific evidence that simple cloth masks can help stop the spread of the COVID-19 coronavirus. I heard the same argument 65 years ago regarding smoking being hazardous to one's health. I believe the same parallelmedical mask research path and scientific/holistic conclusions can be drawn for both. Here is my holistic perspective.

65 years ago the argument from smoking proponents was: there is no conclusive scientific evidence that smoking is hazardous to one's health. Because preliminary evidence showed otherwise, cigarette manufacturers were required to put warning labels on cigarette packages and restaurants and airlines were allowed to establish "No Smoking" sections for those that did believe second-hand smoke was hazardous. Finally, after 20-30 years of more scientific study, there was not only conclusive scientific evidence that smoking was bad for one's health but also second-hand smoke too. Furthermore, it was also concluded that third-hand smoke, from a mother to her unborn fetus, was also bad. So, it took 40 years and hundreds of thousands of lung cancer deaths, until smoking was finally prohibited in all public places. Do we need to go through the same agony with the COVID-19 coronavirus? How many first responders are going to die needlessly? The head doctor of the emergency room in a New York hospital has already committed suicide from the stress. A retired emergency medical technician (EMT from Aurora, CO), who came out of retirement to volunteer in New York, has died. By waiting for conclusive scientific evidence, how many seniors, those with pre-existing conditions and already compromised immune system will get COVID-19 and die?

My conclusions are based on my own holistic research and the scientific research of Jeremy Howard, a distinguished research scientist at the University of San Francisco. Mr. Howard teaches online courses in machine learning for fast.ai (deep learning through artificial intelligence). Mr. Howard, along with 18 other experts from various disciplines, reviewed the current research on public mask-wearing to determine if it could slow the spread of the SARS-CoV-2 coronavirus. Starting out as a skeptic, he was surprised to find strong evidence for wearing masks in public to stop the spread of the COVID-19 coronavirus (Masks — FAQ for Skeptics).

The Pros for Wearing Masks

The most convincing evidence was a laser light-scattering experiment conducted by the National Institutes of Health (NIH). They used a laser light to illuminate saliva droplets sprayed into the air by someone talking, with and without a facemask. Using a simple cloth mask, the experiment's video showed almost all the saliva droplets were blocked. medical maskYou can find the details at:

COVID-19 Droplets Greatly Contained by Masks

Laser Light Scattering Experiment

In another experiment (currently being peer reviewed), researchers found micro-droplets of saliva fell out of the air within 60 inches (basis for the 6-foot social distancing rule) of someone wearing a mask. This expands to 197 inches (or almost 16.5 feet) without a mask.

Another experiment showed even unfitted surgical masks were 100% effective in blocking seasonal coronavirus (not COVID-19) in droplets sprayed during normal breathing.

As many as four recent studies showed almost half of COVID-19 patients were infected by asymptomatic (those without symptoms) people. So, even if one has no coronavirus symptoms or has been recently tested as negative (but not on the day of exposure), they still could spread COVID-19 if they are unknowingly infected.

The Cons for Wearing Masks

In the beginning, the CDC (Center for Disease Control and Prevention) said there was no reason for the general public to wear masks and that masks were needed for first responders and medical workers. Even the U.S. Surgeon General stated that masks are not effective in preventing the general public from catching the coronavirus. This was because they feared a shortage of medical masks if the public started hoarding them. The CDC has since clarified their first statement, recommending people do wear homemade cloth masks when out in public but some skeptics still only remember the CDC's first statement as their argument.

Initial research into mask wearing focused on the question of how well a mask protects the wearer from COVID-19. It is true that only N95 respirator masks can truly protect the wearer. However, based on the recent positive research above for simple cloth masks and the fact that almost 50% of COVID-19 patients were infected by asymptomatic people, we need to look at masks as infection source control rather than personal protective equipment (PPE). The original WHO and medical thinking was backwards, as is the argument masks do not prevent COVID-19:

  1. Within two weeks of mandatory mask requirement, Austria experienced a 90% decrease in COVID-19 infections.

  2. The U.S. has had 10 times the number of COVID-19, while only being 2.5 as large as Japan. But Japan has had no lockdown, closed no stores because everyone wears a mask.

  3. The Czech Republic’s motto is, “My mask protects you, your mask protects me” and started requiring facemasks in mid-March. Total COVID-19 cases in the Czech Republic is one of the lowest in Europe, with only 50 deaths.

This recent research does support a mask preventing an infected person from spreading the virus. When one changes the focused purpose of a mask, the negative argument that masks don't work, goes away or is invalid.

A third argument against mask wearing is that skeptics are waiting for conclusive scientific evidence that mask wearing is beneficial. The basis for evidence-based medicine is randomized controlled trials (RCT) or double-blind placebo testing. It is impossible and otherwise unethical to do this sort of testing during a pandemic. Would you want to be in the group that got the placebo or randomly chosen to get COVID-19?

So, the personal question becomes, do you want to wait another 5-10-20 years (just like smoking) for conclusive COVID maskscientific evidence that mask wearing can help stop the spread of the COVID-19 coronavirus? Because of all the accumulating positive evidence that masks do control the source of the infection (not prevent infection) and thus the spread of the COVID-19 coronavirus, we have personally chosen to honor all the first responders, medical personnel, essential workers who must keep working and respect the need of seniors, those with pre-existing conditions and already compromised immune systems. It is small inconvenience and not a sacrifice at all, to help end the COVID-19 pandemic as soon as possible. The best reason is that numerous more recent studies suggest that if just 70-80% of the public wears a mask, then COVIID-19 transmission could be stopped. Until a vaccine is made or a cure for COVID-19 is discovered, the simple act of wearing a homemade, low-cost facemask is our best pandemic solution. Unlike a new vaccine, there is no risk, little side effects and is low cost (sometimes free). We can stop the spread of COVID-19, without a vaccine, without another lockdown, without shutting down stores and the economy, if we would stop thinking of our own independent needs and just think of the other person. We do not have to choose between killing people or killing the economy. Collectively and holistically, we can make the world a better place to live.

Contact us          

 Russell, Margaret & MikkiMikki at Great Salt lake

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