A special customer service note from the owner: Our goal at Optimum Choices is superior customer service. We
put your holistic needs first (especially furry children).
As the world's largest
independent e-tailer of the revolutionary holistic
"wholistic" expertise and products are very much in demand. On
some days we average
30% emergency orders. Some days, we literally only ship emergency overnight orders
save a life (see
Unfortunately, this extends the processing time of our regularly scheduled orders, so we apologize
in advance. We know you would want this extra special attention if it were
your child's or pet's life. We treat all pets as if they were a member of our family.
Internet-placed orders are processed first.
Because of the high demand, manually placed telephone orders
take much longer to process and are more prone to mistakes. Average time for
Internet orders is:1-2 days days for processing + 2-3
business days for Priority Mail =
5 total business days to receive your
For faster shipping
options, see Emergency shipping options
We cannot ship Cellular PSP using Canada Post.
select our special "Canada: PSP" shipping zone when buying
to be shipped to Canada
using a cheaper international rate.
Normal shipping is done by U.S.P.S. mail (2-3
business days delivery
once your order is processed but not
guaranteed). If you have a critically ill pet,
please be sure you consider the other three emergency shipping options
Normal Shipping: We ship all orders
(Continental U.S., Alaska, Hawaii and
Puerto Rico, including P.O. Boxes ) by
mail which usually takes
2-3 business days for delivery (in the Continental U.S.). If you need faster service,
choose the other shipping
options below in our shopping cart.
Optimum Choices will assume liability for all
orders under $500 for loss or damage. We will usually insure all orders over
$500 and most large International orders, unless specifically requested not to do so by the customer (to save
costs). The customer is then liable for all uninsured orders.
$10.50 for first bottle/$1.50 each additional bottle. Some items and International
Priority Mail Shipping Option: We will ship
your order by U.S.P.S. Priority mail within the next business day, if possible
(order must be received before 3:00 PM Mountain Time), after receipt of
payment. If this is not possible, we will deduct the $7.00 surcharge.
Delivery service is not guaranteed by the U.S.P.S. or Optimum
Emergency Priority Mail Shipping: $17.50 for first bottle/$1.50
each additional bottle.
Emergency U.P.S. 2-Business
Day Service Shipping Option:
We will process your order within the next business day and ship
your order by U.P.S. NEXT DAY AIR SAVER, if possible, after receipt of
payment. Please understand we are NOT an emergency clinic
and cannot guarantee delivery times. U.P.S.
Next Day Air Saver does not ship to P.O. Boxes, or deliver Saturday, Sunday and holidays.
Keep this in mind if you have a critical pet
Emergency U.P.S. 2-business day Service Shipping: $55.00 for
Emergency Overnight Federal Express Shipping Option:
ONLY available for true medical emergencies by special request (specify
FedEx in our "Special order (mailing) instructions or
Discounts" box) to accept the higher
charges. If your order is
processed and paid for by
2:00 PM Mountain Time,
will try to ship your order the same business day by Federal Express
Standard Overnight (delivered by 3:00 PM the next business day).
Federal Express First Overnight (by 9:00 AM), Federal Express
Priority Overnight (by 10:30 AM) and Saturday Delivery options
may also be available
to some location if
needed for an increased cost. Please understand we are NOT
an emergency clinic and cannot guarantee delivery times.
Keep this in mind if you have a critical pet
emergency. Please specify which
FedEx delivery service
above you need in our
"Special order (mailing) instructions or Discounts" box on
the second page of our shopping cart, otherwise we will use
Standard Overnight (by 3:00 PM) by the next business day.
Because FedEx shipments require
a special trip, we may add a $25.00-50.00 Handling Fee surcharge onto the normal FedEx shipping rates to cover our extra
time and cost. Normal orders are drop-shipped by the
possible, BioSuperfood/BioPreparation (products only) Canadian orders will be
shipped from our associate's office (BioAge, Inc) in Ontario,
Canada. This avoids any Customs delays and saves the customer
International postage. If you do not mind receiving beginning
instructions and any other pertinent literature sent by e-mail,
then select the Canadian shipping option. For all other product
orders to Canada, please use International shipping charges
allow extra delivery time. We cannot ship
or ALPHA-G using Canada Post.
select our special "Canada: ALPHA-G & Seacure" shipping zone when buying ALPHA-G
to be shipped to Canada
using a cheaper international rate.
International Orders (other than
BioPreparation and BioSuperfood orders outside the U.S. and
Canada, please send an
e-mail request to:
All other products sent by Priority Mail (6-10 days)—$44.50 for the first bottle/jar
(for example, Seacure or ALPHA-G) and $1.50
for each additional bottle/jar. We will routinely insure orders to some
countries because of high losses (included
in shipping charge) unless specifically requested not to do so by the customer (to save
costs). The customer is then liable for all uninsured orders. In some
areas, insurance is not available. In these cases, Optimum
Choices will work to find an equitable solution or may choose
not to ship at all, unless the customer assumes all risk.
We will gladly send International orders by First Class Mail (to
save you money). We have found First Class Mail to be very
unpredictable, unreliable, non-traceable and uninsurable.
Therefore for First Class Mail, the recipient assumes all
liability for lost or damaged packages. Select the
International shipping option in our shopping cart (which will
calculate the Priority Mail rate) but enter "First Class Mail"
in the Special Instructions box on the second page of our
shopping cart. Your e-mail order confirmation will still show
the Priority Mail rate but we will adjust the shipping charges
downward BEFORE your credit card is actually charged.
$44.50 for first bottle/ $1.50 each additional bottle. Some items higher.
Shipping Rates —We have compared U.P.S., Federal Express Ground, DHL and the U.S.P.S. and
the U.S.P.S. (U.S. Postal Service) is the least expensive shipping method.
customer ordered a BioSuperfood-f3 Starter Pack worth $367.65 and the
package never showed up. But the USPS tracking database showed the postal
carrier delivered the package (but to where?). Who is going to pay for that
lost package? Do we make the customer pay another $367.65 for a
second shipment? Hardly! Will the Post Office pay a claim if the package was
not insured (insuring every package increases your Shipping & Handling
charge)? Never! So, in order to provide good customer service, Optimum
Choices must mail out a duplicate $367.65 order at no charge to the
disappointed customer. Who pays for that cost? Like all businesses, we must
factor those losses into our Shipping & Handling costs by adding $1-2.00
self-insurance to the actual postage meter cost for every package so we spread out the loss over the total volume of orders.
Smaller bottles — I ordered three 60-capsule bottles. My package only
costs you $5.20 to mail. Why is your Shipping & Handling fee so much? There
are three reasons.
a) Optimum Choices is the largest e-tailer in the world for both BioPreparation
and ALPHA-G.Unfortunately, we do not have enough volume to hire a full-time
shipping clerk ($10-15.00/hour) but too much volume for the owners to ship
themselves. So we use the manufacturer's drop-ship, fulfillment house
service in order to operate efficiently and keep your mail order prices low.
That adds $2.00-4.00 per package to the actual postage for the total
Shipping & Handling costs.
b) If you are on the East Coast, it may only cost us $5-7.00 to mail your
package but to the West Coast it cost $7-11.00. Because our shopping cart is not
sophisticated enough to charge by the location of your address we have one
flat fee for all locations. Some closer to our shipper will pay less and
those further away more.
c) While some 60-capsule bottles only weigh 2 oz. we have other product
bottles that weigh 9 oz. per bottle. Since our shopping cart is not
sophisticated enough to charge by the weight of each item we charge by the
weight of the total number of items in the package. So while it only cost $5.20
for shipping three 2 oz. bottles, to cover the costs of three 9 oz. bottles
we must charge enough Shipping & Handling to either coast or about $11-12.00
total Shipping & Handling for three bottles.
How come other companies offer cheaper
shipping and even free shipping promotions? The typical retail markup on consumer goods is
movie concessions and drug markups are 1,000-30,000%). The lowest profit
margin most companies will accept is 50% because they have many other
products with a 100-300% profit margin to make up the difference. With these
profit margins, businesses can afford to subsidize shipping costs by
artificially lowering their shipping fee to appear competitive, offer free
shipping promotions during the holidays, have buy-one-get-one-free sales,
run buy-2-get-second-one-50%-off sales, etc. Because we offer only high-quality,
truly holistic products that work (unlike generic supplements which
typically do not work for everyone), our profit margin is much less than 50%. As
a small business, we must recover ALL our shipping costs for orders, not just the
postage for your package and cannot subsidize shipping and handling fees by
making a higher profit on other products we carry.
How can returning
clients get free shipping? By taking advantage of our Starter Pack, monthly e-newsletter, Autoship
and Three Pack discounts one can get free or almost free shipping depending
on how many bottles you order. For more details on our discounts, click the green button:
Can you ship it cheaper? We used to
ship the cheaper First Class Mail service but the Post Office would lose or
damage about 1-2 shipments per month. Whenever we complained to the
Postmaster they asked if we had a tracking or insurance claim number.
Obviously, we did not since First Class service offered neither. The
Postmaster's response was, "If you are a business and you want more reliable
service then use (pay more for) Priority Mail with tracking, insurance and
our free boxes." Since we switched to Priority Mail with tracking, the lost
and damaged packages have dropped to about 1 every 4-6 months. If we ship by
First Class Mail, the customer would be responsible for all lost or damaged
Why does it take 1-5 days to process an order? Optimum Choices is
one of the largest e-tailer and distributor of
in the world. We even sell more bottles direct to the
consumer than the
manufacturer. Because of the incredible demand
for our holistic products (because they
work like nothing else) and "wholistic" consulting", our business is growing exponentially. Because
of this increasing order volume and the long time it takes to educate people
on this new "wholistic" paradigm (stop supplementing symptoms and use
whole food products), it can take
days to process an order. Telephone orders (more manual process and less
automation than online orders) take longer to process and are more prone to
mistakes. Telephone orders can take up to one week to process. You can help us decrease order processing times by placing your
order online. Thank you
for your patience as we meet all our clients' needs.
Nothing on this website has been evaluated by the FDA. This information
is not intended to diagnose, treat, cure or prevent any disease. Please
see a qualified healthcare practitioner for any disease or illness.