Optimum Choices

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100+ years holistic experience

Our Colorado mountain colors For our October Sale, we are offering a 7% discount off your entire order. Simply enter "FALL7" in the Discount Coupon box of our shopping cart. You must press the green [Recalculate] button on the lower left to see this discount calculated in your order total. Then select the green [Go To Payments] button to complete your order. This discount is only available to our customers who read this e-newsletter and order online. This discount is not available to the general public. This discount may not be combined with our autoship, volume, referral bonus, wholesale or other discounts. Discount is valid until next month's (November's) e-newsletter is published with a new discount code. HINT: for maximum savings, order any Starter Pack (three bottles) of BioPreparation and/or BioSuperfood for 33% off the third bottle AND in addition, get the 7% discount above, for a total of 17% off the full retail price. No other discounts can be applied. HINT: if you ever miss our monthly e-newsletters containing the current month's discount code, you can always go to our home page and select the green [Newsletters] button in the left column. Then click the appropriate year and subsequent month buttons to view our current month's e-newsletter and "secret" discount code. Secrets of Longevity e-Book Sale We have just revised our Secrets of Longevity: Optimum nutrition for people e-Book and released our Second Edition (v2.0). For anyone who purchased a previous version, just e-mail us and we will send you a complimentary copy of this latest edition. Our Second Edition contains new information on genetically modified organism (GMO) foods. Why should you be concerned about GMO foods? If you eat at fast food restaurants, you are eating GMO foods... If you eat non-organic corn, canola or canola oil, Hawaiian papaya, some zucchini, cooked-neck squash, sugar beets or tobacco, you are most likely eating GMO foods... If you are concerned about getting cancer (Males: 1 in 4, Females: 1 in 5 chance)... If you have allergies, cancer, inflammatory bowel disease (IBD), Crohn’s disease, celiac disease, colitis, megacolon, leaky gut syndrome or other digestive disorders... If you eat soy (or soy products) and have thyroid or any glandular imbalances...         ...you should read this new section in our e-Book. If you do not think GMO food is an issue, read how... "a recent judge's ruling prohibits the current sugar beet crop from being planted until the U.S.D.A. reviews the effect of GMO crops could have on other food. This lawsuit was brought by the Center for Food Safety, the Organic Seed Alliance and the Sierra Club." Excerpted with permission. All rights reserved. Visit http://license.icopyright.net/3.5721-11693 for details. Until our October e-newsletter is published, get a 50% discount on our Second Edition, Secrets of Longevity: Optimum nutrition for people e-Book. Order this e-Book and type in "50% e-Book Discount" in the Special Instruction box of our shopping cart and your discount will be taken before your credit card is processed (but will not show up in your shopping cart total or your e-mailed shopping cart receipt).

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Current News

Raving Fan Contest

Optimum Choices is limited in the health claims we can make regarding the holistic products we carry. All health claims must be scientifically-based or backed by FDA-approved studies. Only a licensed doctor or vet can use such words as, "diagnosis, prescribe, recommend, cure, therapy, treatment," etc. But our satisfied customers can say anything they want. Did you know 70% of our sales are from repeat, satisfied clients? Some clients value the holistic benefits of our holistic products so much, they are on our Autoship Program so they never run out.

If you or your pet have experienced a "miraculous" recovery or have had an amazing experience and would like to share it with the world so others can benefit, we need your testimonial. You can submit a written testimonial, call us and dictate your testimonial, e-mail it, send us a voice or video recording and even send us a link to your YouTube video. Extra points will be given for photos (you and your pet), videos (1-2 minutes or less), lab tests, doctor or vet reports included with the testimonial.

By sending us your testimonials, you grant Optimum Choices the rights to publish the testimonial, photos and videos. We will publish all testimonials anonymously with just your initials, unless you specify otherwise. Testimonials will be edited for spelling, grammar, to make them factually correct and FDA compliant. Our staff will choose the best testimonials for publication. Prizes for 1st, 2nd and 3rd best testimonial will be awarded. Deadline is December 31, 2010.
 

Freedom From Illness

• Do you wish to learn more about what is truly holistic?
• Do you want to know why we spell holistic with a "w"?
• Do you want to know why we say 90-95% of everything advertised as holistic is NOT?
• Do you want to know why some so-called "holistic" supplements do not work?

To find the answer to all these questions, go to Russell's new personal blog "Wholistic Answers" at www.RussellLouie.com. Russell is blogging almost every day about the wholistic lessons he learns in our wholistic practice, new scientific research supporting holistic modalities and critical holistic news everyone needs to know about (such as Genetically Modified Organism food being served in fast-food restaurants today).

BAC Academy—Usage and Guidelines

Wednesday October 27 - Part II of II - Usages, Guidelines, Benefits, Cases
Bio-algae concentrates (BAC), a pure wholistic concept, yet a proven scientific approach to health.
Explore BAC's potential for yourself or other - Learn how to take charge of your health, and how you can help others do the same with this extraordinary simple system. Sample cases will be presented for discussion.
CONFERENCE ACCESS DETAILS

FROM 8:30PM TO 9:30PM - EASTERN TIME
FROM 7:30PM TO 8:30PM - CENTRAL TIME
FROM 6:30PM TO 7:30PM - MOUNTAIN TIME
FROM 5:30PM TO 6:30PM - PACIFIC TIME

CONFERENCE TELEPHONE: 1-218-936-4700
CONFERENCE ACCESS PIN: 9419244

NEW - Charts supporting the talk will be accessible on the Internet during the presentation.
Participant's Web Access, cut and paste this link (all in one URL line):
http://www.freeconference.com/SharePlusConnect.aspx?E=4698151a2403a2f4d0b39fb68c7c2b9f&B=9465066&AC=1

(Available 2 minutes before conference starts)

NOTE: There will be time for Q&A and you may send questions in advance to roland@bioage.com.

Raw Dog Food Launch

Do you want your dog to live to be 15-20 years old and still be healthy? What does that desire and Chipotle Mexican Grill have in common?  The answer is Jim Adams. Jim Adams is a marketing executive who rode the exponential growth of Chipotle Mexican Grill for 11 years. He left the company in 2008. His Chipotle roots schooled Jim in founder Steve Ells' mission to use organic products and naturally raised meat whenever possible and their commitment to serving livestock and growing produce raised using responsible, respectful and sustainable techniques. In order to solve his own dog's health challenges, he stopped feeding the traditional grain-based dry kibble food and started cooking real food for him. Further canine education led him to transition to a raw food diet. Amazingly, his dog lost weight, his allergies lessened, his eyes and ears cleared up and he perked up. Jim decided to translate what he learned about good food at Chipotle's into making real healthy dog food. Redbud's Raw Dog Food was founded with the sincere purpose of helping all dogs achieve great health. The food, named after his dog Red, a long-haired Dachshund, is made from antibiotic-free and hormone-free chicken, ground chicken bone, and organic vegetables and fruit. His food is 80% meat and 20% fruits and vegetables (an ideal ratio for canine carnivores). It comes in frozen 1-pound packages that sell for $5.99.

Redbud's Raw Dog Food was launched this summer and is only available (so far) in the Denver area at the local Cherry Creek Farmer's Market. Jim has just started local Denver delivery service. Delivery is FREE with a 4 pound minimum in Denver. Jim has offered our Optimum Choices' clients special introductory pricing (less than what is advertised on his website). Contact Jim directly at (303) 570-4113 or e-mail Join-Our-Pack and tell him "Optimum Choices sent you", for this special Denver-only pricing. Jim hopes to have national raw dog food distribution set up sometime in the future.

Holistic Consultations

There is so much demand for our holistic products (because they work), general questions and product inquiries can take one week or longer for us to respond. Therefore, Optimum Choices offers two types of holistic consultations for a quicker response. If you are purchasing BioPreparation, BioSuperfood or PSP+ for either people and pets, then take advantage of our Mini- and Extended-Consults with your product purchase at a reduced consultation price. Click on the appropriate [Buy Now] buttons beside your product purchase in our shopping cart. These consults are meant to give you short nutritional suggestions on how to maximize your benefits from these revolutionary holistic products. If you have an urgent need for an answer, purchase a consult and we guarantee a response in 1-2 business days or your consult is free. Our holistic suggestions are based on the brief data (name, species, breed, age, weight, health challenge/symptom) you entered into the Client Info box in our shopping cart. The results of your consult will be included in the welcome letter (with beginning suggested amounts) included with your package or a subsequent e-mail before your order is shipped. We will make absolutely sure you have purchased the correct product/formula and you know how to start your holistic journey towards wellness. For more details on how these consults work, click Holistic Consultations.

For immediate answers, click the resource buttons below:

BioSuperfood-BioPreparation	Seacure

One of the most frequently asked questions is, how come my digestion (gas, bloating, nausea, loose stools or any change in bowel movements) is upset when I started this new superfood? We have published general usage guidelines for our whole food products on our Frequently Asked Questions web page. To show you how helpful the above online resources (available 24 hours a day) are, go to our BSF-BP FAQ page. Within the answer to the above question, you will find an embedded Discount Code worth 9% off your next order (this code cannot be combined with any other discount and will expire soon. If you order a Starter Pack (three bottles discounted) your total discount will be 20% off your order. Please consider going to these online resources first before contacting us with a question.

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Choosing a Good Holistic Practitioner

The holistic principles in this article apply to both people and pets. Our goal is to share what criteria has worked for us and our pets over the last 60 years, so that others can benefit from our lessons. By sharing our holistic lessons, we hope to make others’ path easier, so they can make better choices.

1. Be an active participant in your or your pet's healthcare, not just a passive patient.
2. Be the practitioner's eyes and ears.
3. DO NOT accept ever-increasing amounts of supplements as a holistic answer.
4. If you reached a plateau, ask for more options.
5. Make sure the holistic practitioner is addressing the WHOLE body and not just your or your pet’s symptoms.
6. Look beyond just eliminating the symptoms for the true holistic origin of the illness.
7. A good holistic practitioner will be proactive and not wait for clinical signs to show up before making recommendations.
 

1. Be an active participant in your or your pet's healthcare, not just a passive patient.

#1 on our list of choosing a good holistic practitioner is to be a participant in your or your pet’s healthcare. Part of the problem with today’s conventional system, is we give our power of discernment away to healthcare practitioners. We tell them our or our pet’s symptoms and they tell us what is wrong with our body based on one-dimensional lab tests. They then prescribe medication, supplements or treatment based on their single point of view and educational experience. Sometimes they guess right and the body comes back into balance and the symptoms go away and sometimes they guess wrong. In either case, the practitioner expects the patient to follow everything they say whether it is right or wrong, it works or not. One of Margaret’s old-school practitioners said it best, “Your job as a patient is to comply.” There is no latitude to deviate from the original prescribed treatment or even question it.

We favor a more collaborative approach where the healthcare practitioner listens and honors our opinion and works with it when prescribing a healthcare plan. After all, two heads are better than one. We observe and live with our or our pet's bodies 24 hours a day. We think we can provide valuable input, albeit in layman’s terms. The conventional healthcare practitioner only sees a small snapshot based on the sample questions they are trained to ask. We would look for a holistic practitioner that listens to all that we have to say, whether it is immediately relevant to their modality or not.

2. Be the practitioner's eyes and ears.

When a healthcare practitioner prescribes something, we need to be their eyes and ears until we see them again. It pays to write down what symptoms you or your pet are experiencing now, rating each one on a numerical scale and then charting your progress. We get first-time customers telling us our holistic product did not work. What they mean is their symptoms did not go away in the 20-30 days they tried it. So, we ask them if they feel they have more energy than before they started, are they sleeping better, do they have more clarity at work and have their mood swings been neutralized. If their pet is being treated, we ask if the pet has a shinier, silkier coat, they have more energy, act more playful or affectionate, sleep less, ask to go outside more and have more consistent bowel movements. If they say, Yes, to some or all of these, then we point out that research studies show it generally takes at least 90 days for any permanent change in the body to take effect. This includes changing personal habits, quitting smoking, dieting to lose weight, results from natural supplements, etc. The fact that the new customer did notice some benefits tells us the balancing process still has a way to go before their symptoms improve. They need to be patient and give it at least 90 days. To get the maximum out of any treatment plan we need to be an active participant by sharing the interim benefits we observe and not just be a passive patient waiting for symptoms to disappear.

3. DO NOT accept ever-increasing amounts of supplements as a holistic answer.

Whenever we have to take increasing amounts of a supplement or give increasing amounts to our pet, we always question our practitioner to see if there is a better way to balance our bodies. Having to take ever increasing amounts, tells us our body is becoming dependent on the supplement or product and our bodies are NOT becoming holistically balanced. We would suggest looking for a higher cause of the illness and a better way to balance the body for more permanent wellness.

4. If you reached a plateau, ask for more options.

Perhaps the practitioner does not see anything wrong with being dependent on a supplement or product the rest of your or your pet’s life. Or perhaps you or your pet have exceeded this practitioner’s level of knowledge and experience and reached a plateau in your progress. We would then ask who they go to when they have issues they cannot solve themselves. A good holistic practitioner should recognize this and give you the contact information for the practitioner they see when they cannot treat themselves.

5. Make sure the holistic practitioner is addressing the WHOLE body and not just your or your pet’s symptoms.

Here is an example. A practitioner had prescribed high therapeutic doses of glucosamine for a dog with arthritis. The client was not seeing enough progress in their dog and was searching for a better answer. After asking our holistic evaluation questions, we asked the client if she was seeing any side effects from the high therapeutic doses of glucosamine prescribed. She did not know there were any side effects. We told her two of the most common side effects of high therapeutic doses of glucosamine are insulin resistance and yeast overgrowth. The client remarked, “Oh my gosh, is that why I have to clean my dog’s ears out almost daily?”

So, this situation might have been prevented if the practitioner looked at ALL the symptoms of the dog’s WHOLE body. They might have recognized these side effects of glucosamine in the ears. This is a problem we often see with giving high therapeutic doses of supplements to pets. Not many practitioners are looking for side effects of supplements. Too many people and practitioners assume if it is all-natural it must be holistic and therefore safe.

6. Look beyond just eliminating the symptoms for the true holistic origin of the illness.

Conventional medicine looks to eradicate symptoms. Holistic practitioners are trained to look beyond that and identify the possible origins of those symptoms. They will try to identify what gland, organ or body system is producing the illness. But few holistic practitioners are trained to look beyond the first set of circumstances they find. Here is an example.

Supposed a client, people or pet, has classic symptoms of being hypothyroid—constant fatigue, weight gain, dry hair and skin, hair loss, irritability, depression, intolerance for cold, muscle cramps and constipation. The holistic practitioner prescribes a thyroid supplement and the symptoms improve but do not entirely go away. So, the practitioner looks for something stronger. Even if the holistic practitioner does find a stronger remedy, that will still not resolve the hypothyroidism. It will only make the body dependent on the stronger supplement. Remember #3 lesson above—prescribing ever increasing dosages?

A good holistic practitioner would realize that since the thyroid is a secondary gland in the endocrine (glandular) system, just giving a stronger thyroid supplement is only temporarily “fixing” the symptoms. While this might be necessary in the short-term, a truly holistic, long-term solution would be to look at what imbalance might be occurring in the primary glands that control the thyroid: namely, the pituitary (master gland), pineal and hypothalamus in the brain. If we could balance these three glands and organ in the brain, then the brain would pull up the secondary thyroid by the bootstraps, so to speak, without having to give a stronger supplement. This is what we call healing from within or from the top>down.

7. A good holistic practitioner will be proactive and not wait for clinical signs to show up before making recommendations.

Most people wait for symptoms to show up or blow up before taking action in their own lives and that of their pet. But this is even harder for our pets, since they cannot talk. So, we have to be observant to any changes our pets display, so that we can take preventative holistic action.

Chronic Renal Failure (CRF) in cats is a really good example. CRF does not show up in clinical signs (blood test) until 50-75% of kidney degeneration has occurred. By the time clinical signs confirm CRF, it is almost too late to help holistically. We would rather teach the client to recognize the subtle signs of impending kidney disease, such as:

1. Increased thirst
2. Increased urination
3. Vomiting both food and clear liquid
4. Nausea and gagging
5. Weight loss
6. Muscle wasting
7. Poor, dry coat

If they notice some of these signs in their cat, we would first suggest getting a vet exam to either confirm or rule out CRF. If the cat is younger and does not have CRF yet, we would suggest preventative measures such as eliminating all dry food, transitioning to canned food or even home-cooked and a raw food diet. These diets have more moisture than dry kibble. We would next look for a holistic product that supplied abundant Omega oils and was high in antioxidants. Holistic vets say these are two critical nutrients for CRF cats. To be proactive, we would give dietary suggestions first rather than just a kidney supplement for cats that will just supplement the symptoms?

Look for all the above qualities when choosing a good holistic practitioner.

The above article will be discussed on Internet radio at Wendy's Animal Talk on:

www.HealthyLife.net
Tuesday, November 2, 2010
1:00-2:00 PM PST
(Date Correction)

E-mail

General Information: Russell@OptimumChoices.com
Webmaster: Webmaster@OptimumChoices.com
Newsletter Editor, Russell Louie: Editor@OptimumChoices.com

Telephone

303-271-1649
866-305-2306 (toll-free)
Normal office hours are 11:00 AM – 7:00 PM Mountain Time (U.S.), Monday-Friday. If you would like a return call outside those hours, please specify what days and times are best.

Location (call first for appointment)

416 Plateau Pkwy
Golden, CO 80403-1533
U.S.A.

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